With the ultimate goal of demonstrating that CARE INSPIRES CARE™, Johnson & Johnson asked grade-school children about the most caring thing
they have ever done for someone else. With the help of well-known children’s author Patricia Lakin, they then transformed the children’s stories into
actual children’s books, and surprised students with a copy of their book to read to their parents.
Johnson & Johnson wanted to show parents that they have a tremendous impact on instilling caring values in their children, who ultimately carry the
torch to become the next generation of care. And what J&J learned-from the parents and the children-is that the care you give really does multiply
and come back to the world.