Cheryl_W

About our blogger: Cheryl_W

Crunchy momma-to-be, freelance writer, volunteer to WAY too many organizations, and blogger extraordinaire!

Visit Cheryl_W @ http://crunchybusiness.com/

Posts by Cheryl_W:

July 17th, 2011

One year.

So, it has been over a year since I started this blog last April. Back then, I was pregnant, neurotic, creative, and needing an outlet. Today I am watching my daughter’s first birthday approaching with what could only be described as a mix of trepidation, excitement, and nausea.

She can’t be one. No. She is still a tiny baby, wrapped up in my arms. Toddler? Never!

*sigh* Okay, so she is going to be a year old soon. Even now my maternity leave would be ending, even though I never really had one. I’m working frantically to gain new freelance work, but have just now discovered that every proposal I’ve sent to a Craigslist or oDesk gig posting hasn’t even been received. The fact that out of over 15 proposals I had never even received a response was beginning to affect my self esteem until I realized that, and now I’m simply frustrated and *still* have only a few things on my calendar.

I have committed to bringing in $3000/month through my freelance business, while doing daycare for my best friend’s daughter and caring for my daughter, while hubby works outside of the home, and taking care of the house. Am I taking on too much?

I feel like I can never sleep, and I’m losing weight at a rate of close to 2 lbs/day. Then again, the last part of that I don’t entirely hate…

Am I alone? Please tell me I’m not alone…

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June 24th, 2011

First day of summer!

It’s the first day of summer, and I’m sitting outside on my back porch researching WordPress themes for myself and a client. I’m trying to find the perfect design for Re-Think Recreation’s site, as well as a client of mine that I like to call “the un-accountant.”

I can’t think of a better way to be spending my afternoon!

That’s the great thing about finding something that you truly love to do. There is no part of it – even the accounting, marketing, or whatever part you currently find difficult/boring/hard/whatever about your business – no part of it at all that is a “chore.” When your business is your self-expression, marketing becomes exciting conversations… Accounting becomes an exercise in seeing how profitable you are… Sales are an opportunity to share yourself with others…

Your business and  your life become intertwined, and you no longer have to hate Monday mornings – or Tuesday afternoons!

Now if you’ll excuse me, I have a neat theme to find and a little girl to cuddle in the sunshine!

June 22nd, 2011

Re-Think Recreation

Wow, I sure disappeared for a few days there! Sorry about that. Hubby and I have been working very hard to get things going with our new campground company.

We’ve actually made the executive decision to work with all types of outdoor/wilderness recreation, to increase sustainability, social and cultural responsibility, and profitability – simultaneously. A huge challenge I know, but something I honestly feel we can accomplish if we work together.

So this blog is going to take a bit more of a personal slant for awhile. Of course I’ll still be sharing my business wisdom which you can (hopefully) learn from, but rather than coming from a coaching perspective, I’m going to walk the walk, and live my life the way I encourage others to. I still have a strong passion for helping mom entrepreneurs, and that isn’t going anywhere – neither are my years of knowledge gained.

I just had the realization that Read the rest of this entry »

June 1st, 2011

I’m Following My Heart

Because following your head makes more sense.

Sometimes in life, you know what you’re supposed to do. In this case, it would be to panic.

I mean, to come to the realization that everything you’ve dedicated your life to for the past 7 years – what you honestly and truly believed you were meant to do and enjoyed – really isn’t what you were meant to do, and you didn’t enjoy it as much as you thought… That sucks.

To come to that realization with rent a month overdue, no sources of income, an unemployed husband, and a 10 month old daughter to support – that sucks even more.

But the problem isn’t that I can’t “follow my heart” or “chase my dreams” (after all, my dreams aren’t Read the rest of this entry »

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May 28th, 2011

Family Business

Not all mom entrepreneurs are sole proprietors… No, many mom entrepreneurs are actually partners in a business with their significant other or other family members. Sometimes, this makes a great solution for moms who need more flexibility with their work, who wish to work in a business that requires more time commitment than is possible while caring for a family full time.

Right now, this is what my husband and I are looking at. I love doing the training I provide here at CrunchyBusiness, but it basically just pays for itself right now – there isn’t a lot of profit yet. It will come in time, I suppose, but I’m making real differences for mom entrepreneurs, and I feel that matters more for me than the bottom line.

Hubby and I have always had a dream – we’ve always wanted to run a campground. Dismissing the romantic notions of being able to sit around and make money while camping, we actually want to organize activities for campers, renovate, maintain, manage, schedule, decorate, and do the day to day operations of a campground. We love being outdoors, so this would be a great business.

It is also a business that costs $500,000+ cash (and a few million in capital from lenders or investors) to actually start – something we, like most of you, don’t exactly have just laying around.

To make that dream a possibility, we’re looking at what we can do together.

What strengths of his can I compliment? What passions do we share? What experience do we have that works with the other person’s experience?

Running a family business with your significant other gives you more time, more flexibility, and possibly a more profitable business (given the time resources available).

Have you ever considered running a business with your significant other? Do you? Share in the comments!

May 26th, 2011

Inspiration…

I’m feeling a little bit uninspired today… Maybe it’s from taking a weekend off, maybe it’s from being concerned about finances right now, maybe it’s PMS – who knows? In any case, I feel like I need to review some of what inspires me today.

I’m inspired by my husband, who has almost completely taken over the household chores in the last week so I can continue working.

I’m inspired by my daughter, whose smile can light up the world. I mean, just look at her – watching the hockey game in her jersey, cheering for the Canucks!

Speaking of which, I’m inspired by the Canucks… 40 years without a Stanley Cup, and they still play with heart. Hope this is your year, boys!

I am inspired by my mother, who managed to raise 3 kids, keep a house running, and keep a marriage together through all kinds of trouble.

I’m inspired by the thought that it won’t always be this hard. That maybe, next long weekend, I’ll be able to take off and go camping with my family.

I’m inspired by my readers, who always have nice things to say and (hopefully) take my advice and run with it!

I’m inspired by my secret project, because Read the rest of this entry »

May 24th, 2011

How to Market a Cloth Diaper Business

Or “How to Sell Lots and Lots of Diapers!”

In my digital travels, I’ve come into contact with many, many moms running cloth diaper businesses. Whether you sew your own, retail, or wholesale, a cloth diaper business faces a multitude of unique challenges. If you yourself are in the cloth diaper business (or any business for that matter!), read on to discover how to market a cloth diaper business!

Before you put up your website, decide on a name, decide what diapers to carry and what color scheme to use, etc. You need to stop, sit down, and think about someone else : customers. Specifically, your customers.

Diaper businesses have one major obstacle that I see almost daily – they all blend in. It’s hard to stand out when you offer the same product as a million other websites, but diaper companies often make it harder on themselves by neglecting their USP – unique selling proposition.

It seems that most diaper companies are split between marketing as “eco friendly” and “budget friendly” – and some try to ride the fence and be both.

Even those who try and niche smaller than that are too afraid of niching down to actually say so. Recently, I spoke with a cloth diaper store owner who prefers to ship her diapers locally only. What do you see when landing on her website? National shipping in Canada for a set price.

Does “National Flat Rate Shipping” say “I prefer to ship locally?” No – it says exactly the opposite!

Read the rest of this entry »

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May 23rd, 2011

Breaking news – I’m not rich.

A lot of business coaches, experts, and professionals have a tendency to pretend that they live in an impenetrable fortress of success. That they, unlike you, drive Bentleys, live in giant mansions on the California coast, travel the world first class, and never eat caviar before noon.

And you’re probably expecting me, someone who talks about a concept like “branding”, to be just as amazingly successful and unreal. Every other coach is, that is how they learn to coach people – by making themselves successful.

Well, no. That’s actually complete horse-poop.

The coaches we tend to see brag about their own success, and then the success of those they work with. Which is great, I mean a lot of them are very successful. But how does that really help you?

I mean, sure they know how to work in their underwear and make quadrillions of dollars – supposedly – but do they actually know how to teach someone *else* to do that? Do they even know if it will work for you? A lot of them are clueless about coaching when they start.

What you find on these pages is a bit different from Read the rest of this entry »

May 22nd, 2011

Take heart, mom bloggers…

Just a 3am note, because I wanted to share something I’m giggling about right now.

One day, you’re going to be merrily blogging along, and you’re going to start getting emails via your contact form about SEO services or marketing services or some random service. Usually, the email will be written in horrible English. Around the same time, you may start to see an increase in spam comments, spam user registrations, and trolls (people who post hurtful, rude, baseless comments on your site like “ur gay” or “thats dumb” in order to antagonize you).

First, install plugins to combat spam… There are probably a million of them. I like invisible defender because it protects all forms, you might like others.

Two, giggle. Happily.

Getting spam in comments and forms and having trolls on your site means that you’re getting attention. You’re worth spamming. And in a world with a billion blogs that nobody even reads, being worth spamming is something!

It has always been at the cusp of success for every site I’ve ever worked with. We’ve had to develop anti-spam measures right on the edge of a major community forming around the blog.

So if you’re just starting to get spammed and thinking, “sure, I get spam, but real people won’t comment…” – Wait for it! It isn’t far off ;)

May 19th, 2011

Get Featured!

We’re looking for some very special mompreneurs to get featured on our blog…

We want to ask you some questions about your business, and then give you some tips for improving your marketing right here in a blog post.

In return, you get the marketing tips (obviously) – AND you get exposure of your products and services on the blog, through our Facebook page, and on Twitter!

Anyone up for a real, in-depth analysis of their marketing? Ready to hear the honest truth about why your business is taking more time and more money than it should, without giving you the results you really want?

Ready for us to hold nothing back?

Then email me at momma AT crunchybusiness.com, or use the contact form here – and let’s get started!

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