Archive for the ‘Work at Home’ Category

One year.

Sunday, July 17th, 2011 by by

So, it has been over a year since I started this blog last April. Back then, I was pregnant, neurotic, creative, and needing an outlet. Today I am watching my daughter’s first birthday approaching with what could only be described as a mix of trepidation, excitement, and nausea.

She can’t be one. No. She is still a tiny baby, wrapped up in my arms. Toddler? Never!

*sigh* Okay, so she is going to be a year old soon. Even now my maternity leave would be ending, even though I never really had one. I’m working frantically to gain new freelance work, but have just now discovered that every proposal I’ve sent to a Craigslist or oDesk gig posting hasn’t even been received. The fact that out of over 15 proposals I had never even received a response was beginning to affect my self esteem until I realized that, and now I’m simply frustrated and *still* have only a few things on my calendar.

I have committed to bringing in $3000/month through my freelance business, while doing daycare for my best friend’s daughter and caring for my daughter, while hubby works outside of the home, and taking care of the house. Am I taking on too much?

I feel like I can never sleep, and I’m losing weight at a rate of close to 2 lbs/day. Then again, the last part of that I don’t entirely hate…

Am I alone? Please tell me I’m not alone…


First day of summer!

Friday, June 24th, 2011 by by

It’s the first day of summer, and I’m sitting outside on my back porch researching WordPress themes for myself and a client. I’m trying to find the perfect design for Re-Think Recreation’s site, as well as a client of mine that I like to call “the un-accountant.”

I can’t think of a better way to be spending my afternoon!

That’s the great thing about finding something that you truly love to do. There is no part of it – even the accounting, marketing, or whatever part you currently find difficult/boring/hard/whatever about your business – no part of it at all that is a “chore.” When your business is your self-expression, marketing becomes exciting conversations… Accounting becomes an exercise in seeing how profitable you are… Sales are an opportunity to share yourself with others…

Your business and  your life become intertwined, and you no longer have to hate Monday mornings – or Tuesday afternoons!

Now if you’ll excuse me, I have a neat theme to find and a little girl to cuddle in the sunshine!

Re-Think Recreation

Wednesday, June 22nd, 2011 by by

Wow, I sure disappeared for a few days there! Sorry about that. Hubby and I have been working very hard to get things going with our new campground company.

We’ve actually made the executive decision to work with all types of outdoor/wilderness recreation, to increase sustainability, social and cultural responsibility, and profitability – simultaneously. A huge challenge I know, but something I honestly feel we can accomplish if we work together.

So this blog is going to take a bit more of a personal slant for awhile. Of course I’ll still be sharing my business wisdom which you can (hopefully) learn from, but rather than coming from a coaching perspective, I’m going to walk the walk, and live my life the way I encourage others to. I still have a strong passion for helping mom entrepreneurs, and that isn’t going anywhere – neither are my years of knowledge gained.

I just had the realization that (more…)

Family Business

Saturday, May 28th, 2011 by by

Not all mom entrepreneurs are sole proprietors… No, many mom entrepreneurs are actually partners in a business with their significant other or other family members. Sometimes, this makes a great solution for moms who need more flexibility with their work, who wish to work in a business that requires more time commitment than is possible while caring for a family full time.

Right now, this is what my husband and I are looking at. I love doing the training I provide here at CrunchyBusiness, but it basically just pays for itself right now – there isn’t a lot of profit yet. It will come in time, I suppose, but I’m making real differences for mom entrepreneurs, and I feel that matters more for me than the bottom line.

Hubby and I have always had a dream – we’ve always wanted to run a campground. Dismissing the romantic notions of being able to sit around and make money while camping, we actually want to organize activities for campers, renovate, maintain, manage, schedule, decorate, and do the day to day operations of a campground. We love being outdoors, so this would be a great business.

It is also a business that costs $500,000+ cash (and a few million in capital from lenders or investors) to actually start – something we, like most of you, don’t exactly have just laying around.

To make that dream a possibility, we’re looking at what we can do together.

What strengths of his can I compliment? What passions do we share? What experience do we have that works with the other person’s experience?

Running a family business with your significant other gives you more time, more flexibility, and possibly a more profitable business (given the time resources available).

Have you ever considered running a business with your significant other? Do you? Share in the comments!


How to Market a Cloth Diaper Business

Tuesday, May 24th, 2011 by by

Or “How to Sell Lots and Lots of Diapers!”

In my digital travels, I’ve come into contact with many, many moms running cloth diaper businesses. Whether you sew your own, retail, or wholesale, a cloth diaper business faces a multitude of unique challenges. If you yourself are in the cloth diaper business (or any business for that matter!), read on to discover how to market a cloth diaper business!

Before you put up your website, decide on a name, decide what diapers to carry and what color scheme to use, etc. You need to stop, sit down, and think about someone else : customers. Specifically, your customers.

Diaper businesses have one major obstacle that I see almost daily – they all blend in. It’s hard to stand out when you offer the same product as a million other websites, but diaper companies often make it harder on themselves by neglecting their USP – unique selling proposition.

It seems that most diaper companies are split between marketing as “eco friendly” and “budget friendly” – and some try to ride the fence and be both.

Even those who try and niche smaller than that are too afraid of niching down to actually say so. Recently, I spoke with a cloth diaper store owner who prefers to ship her diapers locally only. What do you see when landing on her website? National shipping in Canada for a set price.

Does “National Flat Rate Shipping” say “I prefer to ship locally?” No – it says exactly the opposite!


Breaking news – I’m not rich.

Monday, May 23rd, 2011 by by

A lot of business coaches, experts, and professionals have a tendency to pretend that they live in an impenetrable fortress of success. That they, unlike you, drive Bentleys, live in giant mansions on the California coast, travel the world first class, and never eat caviar before noon.

And you’re probably expecting me, someone who talks about a concept like “branding”, to be just as amazingly successful and unreal. Every other coach is, that is how they learn to coach people – by making themselves successful.

Well, no. That’s actually complete horse-poop.

The coaches we tend to see brag about their own success, and then the success of those they work with. Which is great, I mean a lot of them are very successful. But how does that really help you?

I mean, sure they know how to work in their underwear and make quadrillions of dollars – supposedly – but do they actually know how to teach someone *else* to do that? Do they even know if it will work for you? A lot of them are clueless about coaching when they start.

What you find on these pages is a bit different from (more…)

Get Featured!

Thursday, May 19th, 2011 by by

We’re looking for some very special mompreneurs to get featured on our blog…

We want to ask you some questions about your business, and then give you some tips for improving your marketing right here in a blog post.

In return, you get the marketing tips (obviously) – AND you get exposure of your products and services on the blog, through our Facebook page, and on Twitter!

Anyone up for a real, in-depth analysis of their marketing? Ready to hear the honest truth about why your business is taking more time and more money than it should, without giving you the results you really want?

Ready for us to hold nothing back?

Then email me at momma AT, or use the contact form here – and let’s get started!


What is a brand?

Tuesday, May 17th, 2011 by by

So we’ve talked a lot over the last little while about branding and how to do it… But what is it? What does it mean to your business? Is it really something you can do? Is it something you should do?

Well let’s start with a basic definition of a brand. Not the “corporate” definition – one that actually applies to real businesses like yours :

A brand is the identity of your business – it is the way that others see you in the world.

It is your mission, your values, your products and services, your employees, your website, your logo – everything that touches a customer about or in relation to your business.

So branding, therefore, is :

Making an impact on the way others see you in the world.

It is causing people to perceive your business the way you would like to be perceived.

Let’s take an example… (more…)

3 Steps to Confidence in Business

Monday, May 16th, 2011 by by

As if we women don’t face enough issues in motherhood and life, one that often comes up is the issue of confidence and self esteem. The old stories always come up…

“I don’t know how to run a business…”

“I’ve never sold products before…”

“What if my clients/customers find out that I’m new?”

“What if this business doesn’t work?”

“What if I’m not good enough?”

There are plenty of business materials out there to teach your how to market, sell, and build a business. There aren’t too many to teach you how to be confident in yourself while doing it. Without confidence, you won’t be able to make decisions… You’ll question everything you do… You won’t always put your best foot forward… You’ll be too afraid to put yourself out there… Your results and your business will suffer.

How can you prevent that from happening? By following these 3 steps to confidence in business!

1. Stop trying to look the way you’re “supposed to.” It’s hard to be confident in yourself when you’re not being yourself. Stop worrying about your company looking bigger or smaller than you are, using the right corporate lingo, making sure that the appropriate buzzwords are in the right places, etc. Be yourself, let your words flow without worrying who might think you’re too small/big/unprofessional/whatever. When people don’t burn you at the stake for doing it, like we all fear they will, you’ll have a lot more confidence in yourself.

2. Get results quickly. This might sound obvious, but try to get some money flowing as quickly as possible. (more…)

Why Everything You’ve Ever Been Told About Niche Marketing is a Complete Lie…

Saturday, May 14th, 2011 by by

… and what you should do about it.

When talking with soon-to-be, new, or even seasoned business owners about marketing and branding, the word “niche” invariably comes up in our conversations. After all, most popular literature on business today will tell you to niche yourself down – target a smaller segment of the market.

“Niching in the key to success!” they say…

“Anyone can be successful if they find their niche!”

I call shennanigans.

Just like the “find your passion” mantra, those that tell you to “find your niche” are really only telling half the story.

The problem isn’t niching itself. In fact, everyone reading this should (more…)