Or “How to Sell Lots and Lots of Diapers!”
In my digital travels, I’ve come into contact with many, many moms running cloth diaper businesses. Whether you sew your own, retail, or wholesale, a cloth diaper business faces a multitude of unique challenges. If you yourself are in the cloth diaper business (or any business for that matter!), read on to discover how to market a cloth diaper business!
Before you put up your website, decide on a name, decide what diapers to carry and what color scheme to use, etc. You need to stop, sit down, and think about someone else : customers. Specifically, your customers.
Diaper businesses have one major obstacle that I see almost daily – they all blend in. It’s hard to stand out when you offer the same product as a million other websites, but diaper companies often make it harder on themselves by neglecting their USP – unique selling proposition.
It seems that most diaper companies are split between marketing as “eco friendly” and “budget friendly” – and some try to ride the fence and be both.
Even those who try and niche smaller than that are too afraid of niching down to actually say so. Recently, I spoke with a cloth diaper store owner who prefers to ship her diapers locally only. What do you see when landing on her website? National shipping in Canada for a set price.
Does “National Flat Rate Shipping” say “I prefer to ship locally?” No – it says exactly the opposite!