Posts Tagged ‘marketing’

How to Market a Cloth Diaper Business

Tuesday, May 24th, 2011 by by

Or “How to Sell Lots and Lots of Diapers!”

In my digital travels, I’ve come into contact with many, many moms running cloth diaper businesses. Whether you sew your own, retail, or wholesale, a cloth diaper business faces a multitude of unique challenges. If you yourself are in the cloth diaper business (or any business for that matter!), read on to discover how to market a cloth diaper business!

Before you put up your website, decide on a name, decide what diapers to carry and what color scheme to use, etc. You need to stop, sit down, and think about someone else : customers. Specifically, your customers.

Diaper businesses have one major obstacle that I see almost daily – they all blend in. It’s hard to stand out when you offer the same product as a million other websites, but diaper companies often make it harder on themselves by neglecting their USP – unique selling proposition.

It seems that most diaper companies are split between marketing as “eco friendly” and “budget friendly” – and some try to ride the fence and be both.

Even those who try and niche smaller than that are too afraid of niching down to actually say so. Recently, I spoke with a cloth diaper store owner who prefers to ship her diapers locally only. What do you see when landing on her website? National shipping in Canada for a set price.

Does “National Flat Rate Shipping” say “I prefer to ship locally?” No – it says exactly the opposite!



Get Featured!

Thursday, May 19th, 2011 by by

We’re looking for some very special mompreneurs to get featured on our blog…

We want to ask you some questions about your business, and then give you some tips for improving your marketing right here in a blog post.

In return, you get the marketing tips (obviously) – AND you get exposure of your products and services on the blog, through our Facebook page, and on Twitter!

Anyone up for a real, in-depth analysis of their marketing? Ready to hear the honest truth about why your business is taking more time and more money than it should, without giving you the results you really want?

Ready for us to hold nothing back?

Then email me at momma AT, or use the contact form here – and let’s get started!