Posts Tagged ‘WAHM’

7 Simple Steps to Brand Your Business

Thursday, May 12th, 2011 by by

In a post later this week, I’ll be covering why you should brand your business and what a brand is. Before we get to those topics, I wanted to give you some actual usable steps you could put into action today! So here you have 9 steps to branding your business:

  1. Figure out who you are. As a business, as a business owner, and as a person. Figure out what your company values are, what your goals are, what your core products and services are. Figure out the kind of impact you want your business to have on the world. What is your big “why”? Why are you in this business? Why should people buy from you? Why do you want people to buy from you?
  2. Figure out who your customers are. School teachers and rock stars have very different visual appeal for one reason – they have different target markets. School teachers have to appeal to parents (note, not children!) and rock stars have to appeal to hardcore rock fans. Who will be buying from you? Who has the money? Who has the problem that your product solves? Who has the same values as your company? In a perfect world, who would be your customer? Figure that out, and you’ll know who your marketing has to appeal to (more…)
advertisement

QUIZ – Are you ready for mompreneurship?

Friday, May 6th, 2011 by by

I love quizzes, don’t you?

We put up a new one late last night, to help you figure out whether you’re ready to be a mompreneur – or if you might be better of waiting awhile.

Take the quiz now!

11 Ways Mompreneurs are Better Than Other Entrepreneurs

Thursday, May 5th, 2011 by by

Aside from the obvious good looks </conceit>, mompreneurs have a lot going for them. Sure, some people say the term is derogatory and used to discriminate – I couldn’t agree less. I think we should differentiate ourselves from other entrepreneurs, because we have so much more value to offer in so many ways.

we kick ass!

  1. You can multi-task. This, single handedly, is one of the only ways we can do what we do. That doesn’t mean running after kids while answering emails, either (although that can, and does, happen in this office!) It means the ability to focus on more than one task, from blog posting to ad management and email responses. Moms have a natural nack for doing it all!
  2. You have long-term vision. Who would have kids without realizing that babies turn into teenagers? Moms already know that hard work in the short term pays off in the long run. We grumble a lot less, and stay (more…)

3 Questions You MUST Ask to Succeed at SocialMompreneurship

Tuesday, May 3rd, 2011 by by

While watching an old rerun of “The Dragons’ Den”, a show on CBC about entrepreneurs seeking funding, I found myself in shock. Not only did one of the Dragons react harshly, but it was actually warranted. They saw a business with a million dollar valuation that had no revenue whatsoever, which is bad enough in itself. But the worst part is, by the end of their presentation…

I had no idea what they did, how they did it, or who they were.

It was a bunch of “corporate speak” – the language of saying nothing meaningful, but using some neat words.

And I started thinking about the upcoming Mompreneur Success Series… The videos, the coaching, and everything I’m offering (check out this link for more info) and it occurred to me :

A company like this, who so obviously has an amazing mission to fulfill but cannot seem to articulate their mission, their meaning, or even their business name without using meaningless buzz words, is exactly who I want to help.

Sure, your problems could be smaller than theirs (they had no revenue, no marketing strategy, no investors, no leads, and no ability to communicate their products, services, and credentials to potential clients and investors) – but if your business is lacking in any area related to generating sales, chances are that you haven’t asked yourself just 3 key questions. (more…)

advertisement

Why Direct Sales is Wrong for Most Moms

Friday, April 29th, 2011 by by

Warning : This post is likely to make a lot of people angry.

That’s good.

If they’re angry, they’re thinking.

This post also could have been titled : Why You Should Forge Your Own Path

In response to a post at MomEO Magazine…

Every time I see some poor mompreneur spamming on Twitter, Facebook, or any other online medium about how great their “company” is, and how you can make bazillions in your underwear in 45 seconds, I cringe… I feel so bad for them. Direct sales is just not the right business for most moms…

Now, don’t get me wrong – some people thrive in it and make great money. Fantastic!

But I hate direct sales. Not just for me, but for all mompreneurs. Why?

Because there is no meaning behind it.

I enjoy turning moms into meaning-making machines – sending them out into the world with knowledge of who they truly are, so that they can change the world. And unless you’re unlike anyone in direct sales that I’ve ever met, you aren’t actually passionate about Avon, or Watkins, or Partylite, or any of the other direct sales businesses. (more…)

3 Steps to Getting Funding for Social Mom Ventures

Thursday, April 28th, 2011 by by

Have you ever considered getting funding from investors or banks for your social mom business? Here are three steps that will take you from “hobby” to “investment” in no time!

1. Create a business plan. Not just some one-page business plan you found online, either. Banks and investors want to see a full business plan with financial spreadsheets and 5 year projections. They know that your business plan isn’t actually what is going to happen, but they want to see that you’ve at least thought this through, know what you’re going to do, and believe it is a viable business. Otherwise… Well otherwise it’s just a hobby. The template at SCORE is a great one that has gotten a few of my clients funded in the past.

They also want to see that you know how the funds are going to be used. Some people go to get funding, just assuming that they need money – in reality, they probably could have bank-rolled the whole thing themselves, and now face financial liabilities (accounting word for owing money) or reduced stock in the company. Any bank or investor is going to want to see that the funds they’re lending are going to produce a measurable return.

** Mom Tip : If you’re stuck, do the financial part first. Run the numbers and see how much revenue you’ll need to make. Envision the business actually running. Once you know what you need to make to make things work, figure out how you’r going to make that happen with your idea. (more…)