In a post later this week, I’ll be covering why you should brand your business and what a brand is. Before we get to those topics, I wanted to give you some actual usable steps you could put into action today! So here you have 9 steps to branding your business:
- Figure out who you are. As a business, as a business owner, and as a person. Figure out what your company values are, what your goals are, what your core products and services are. Figure out the kind of impact you want your business to have on the world. What is your big “why”? Why are you in this business? Why should people buy from you? Why do you want people to buy from you?
- Figure out who your customers are. School teachers and rock stars have very different visual appeal for one reason – they have different target markets. School teachers have to appeal to parents (note, not children!) and rock stars have to appeal to hardcore rock fans. Who will be buying from you? Who has the money? Who has the problem that your product solves? Who has the same values as your company? In a perfect world, who would be your customer? Figure that out, and you’ll know who your marketing has to appeal to (more…)