Hmmm...I checked it out. I have serious ethical isues when companies design products with similar names and features as other products. (Boba vs. Beco)

They've now taken the designs of 2 carriers (Moby and Beco) and practically copied them. I wish they would come up with their own ideas.
Here's my initial thoughts on the Boba.
The Boba is for 1+yrs and not for young babies. The Beco is from birth to 4yrs since it comes with an infant insert.
The Boba has to be taken off to move from back to front or front to back. The Beco is designed that even if the bottom clasp came undone the baby would be fine, and you can switch from back to front or front to back with the baby still in the carrier.
The Boba may be $100 and the Beco is anywhere from $130-$180 depending on fabric choices. Since you would need to buy another baby carrier before baby was big enough and old enough for the Boba you might as well spend the extra money and buy the Beco. Invest in 1 carrier intead of multiple. Even the Ergo is another good option since you can buy an infant insert and use it from birth. The Beco comes with infant insert and doesn't cost extra.
I guess it just depends on your needs. The foot straps looked interesting but I don't know how comfortable they would be for the adult.
Thanks for posting this though. I like knowing what's out there.