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It depends on how many items you're shopping for. BRU has one of the best selections in baby items, but some of their selection is going to be exactly what you would find at a Target or Wal-mart.
I love shopping BRU for more choices in colors of SwaddleMe blankets. I also love their kid shoes. They're usually cheaper than Payless or Target and they're so, so cute.
They also have one of the biggest selections of Carter's clothing which I love. The only store that I have ever found to have a bigger selection of Carter's clothes is a Carter's store itself. I also love, love, love their Koala Baby brand of clothing which often have socks, shoes, hats, hair barrettes, and other accessories to match the clothing.
They have a huge selection of nursery furniture and crib bedding to choose from too.
So, if you're starting out with your first baby, then yes, I'd say it's worth the drive to shop a BRU.