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The basic idea of the Ad Challenge is to take an ad (or anything else in your everyday life) and get inspiration for scrapbooking from it. When you look at the ad for this week, does any one thing pop out at you? Is there anything you would like to incorporate into a scrapbook page? The idea isn't to copy the ad, it is to get inspiration from it. Although, some people do copy the ad exactly, and that is fine, too, but you don't have to!