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Today’s network marketing industry is jam-packed with hundreds of companies all claiming to have the best product, the best compensation plan, and the easiest path to riches. Potential prospects are constantly bombarded with marketing messages about the “next greatest opportunity”, especially on the internet. If you are involved in network marketing and are finding it difficult to stand out from the crowd and generate quality leads amongst all the noise, read on.
One of the most important things I learned after getting involved in network marketing is this: You can have a fantastic product with a great company, but that will do absolutely nothing to help you sell your opportunity to others. YOU are your best asset in building your business – YOUR expertise, YOUR knowledge and YOUR leadership. Your ability to position yourself as a knowledgeable leader who can help others achieve success in network marketing is critical. Keep in mind that most people don’t join network marketing because they love buying products…they join because they want the opportunity to build a business and achieve financial freedom. If you are able to help others successfully navigate the world of network marketing, you are an extremely valuable asset that others will want to get to know and ultimately follow.
Just like any other business, the importance of giving freely is essential in network marketing. Ask yourself this question: when you approach prospects, are you offering them your knowledge to help them solve their problems even if it doesn’t benefit you? Are you communicating information that will be valuable to them on how to build a successful business, and taking an active interest in their success? If the answer is no, you are probably not seeing the results you want. People are far more likely to do business with you if they know you, like you, and trust you. Sharing valuable information with your prospects is crucial in building a relationship and fostering trust. It will allow your prospects to see you as a trusted resource instead of “just another marketer” trying to sell you on their opportunity without an interest in your success.
Provide Training & Resources
In my opinion, this is one of the most important elements of building a successful network marketing business. One of the main reasons most network marketers fail within the first few months is because they lack the proper training and resources needed to be successful in their business. I joined my network marketing company specifically because the training and resources were clearly outlined and I was provided an easy-to-understand blueprint for success. In addition, the company offered so many other valuable marketing resources that I felt I had the tools I needed to succeed. You never want your prospects feeling like they would be left to fend for themselves, so clear communication regarding what you and your company have to offer from a training and support perspective is very important.
It definitely takes time and effort to stand out from the crowd in network marketing. However, the keys to differentiating yourself from the pack are to be a genuine leader, share your knowledge generously, and take a sincere interest in helping people succeed. It may take some time, but this will ultimately allow you to attract people to your business and set yourself apart from the crowd.