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I've made a couple. I am an Ind. Consultant for a few companies and my biggest 2 mistakes are ... buying to much for myself and not selling enough to compensate AND paying to much for advertising that just didn't work!
Jessica, I think those are common mistakes for work at home moms. As far as advertising, I recommend using google ads or using text links. Text links perform a lot better than banner ads. It kind of depends on what you are doing.