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I am designing some labels for a customer that is bottling his own bbq sauce (he owns his own restaurant) - i have to design for 3 different size bottles - but i am at a loss for how much i should charge. I just got done designing his gift cards for his restaurant (he paid me $70 plus dinner for 2 free at his place - do you think that was a good price?). These are my first freelance design projects so i'm pretty much at a loss, so i just wondered what other peoples prices were like so i could see where i stood.
Personally, I price based on my time and the main supplies used...My minimum amount is $35/hour plus the materials purchased to complete the job...So if it takes me 3 hours to do a special invitation and the materials purchased cost me $45 out of pocket...That is what I charge them and I provide the customer with an itemized list of why they are being charge this amount...Keep in mind this does include printing, possible postage extra...Sometimes doing it this way it seems a bit overprices and others it seems too cheap, but for me it provides me with getting paid for what my time is actually worth and avoids any type of overhead...
On my part, I charge between $15 and $20 an hour for large projects, and things that take a short time, a flat rate. I probably would charge the design of the labels a straight $50-$100 and add on $10 or so for every change (that was not on the original design). I am basing the $50 charge on the labels being the same design, just different sizes. Should you need to purchase items for your project (specialized paper, ribbons, etc.) you really need to find a discounted store (to the trade or on-line purchase) and DOUBLE the price to your customer. Working in the print and ad industry for over 20 years, all material items used are doubled to the customer, you need to make money on them too! Since I work pretty fast, I can have a design finished in less than an hour, and would want at least $50 for that. If you just charge by the time, you may only make $20 for an hour work, and that is not acceptable (or maybe it is, for you!), but know that agencies charge much more than that! Customers come to free-lance artists for many reasons, and one is that they do not have to pay "agency" rates and freelancers are much more affordable. And being affordable may mean more people will seek you out! Good luck.