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As a web designer you will find that there are some clients who want to have "pretty" fonts on there website. It wouldn't be a problem if every computer, whether it's PC or Mac, had the same pretty fonts installed. But they don't. So other than creating text using graphics or flash (such as sIFR) there really is no other why to provide this service for your clients. There is a program by Microsoft called Web Embedding Fonts Tool (WEFT)at you can use, however, this doesn't seem to be compatible with updated versions of both Firefox and Internet Explorer.
So, if you are limited to what you can use as fonts on a website then what are the fonts normally used. Well, below is a link to a website that provides you with a list of the most commonly used fonts. This list should give your clients plenty to work with. My suggestion is to bookmark this page so you can always refer back to it at anytime.
I have found that in Search Engine Optimization that using graphic headers isn't always a good idea. Simply because search engines cannot read through them. This is where I have found WEFT to be helpful, however, I have not tested it on IE7 or IE8. Would be interesting to see if it does work on more updated browsers.
If you use graphics for headers, make sure you include ALT tags for them so that the search engines can recognize them better. Just a tip.