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Suing movie theaters over high priced snacks


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  #21  
March 8th, 2012, 10:09 PM
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Join Date: Mar 2011
Location: Los Angeles, California, USA
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A study from Stanford University in 2009 found similarly that concessions were 20 percent of a theater’s revenue but up to 40 percent of the profits. That can vary, as concessions can represent up to 85 percent of some theater’s profits, according to the Wall Street Journal.

The Stanford study also found customers were more sensitive to ticket prices than concessions. In other words, if a ticket cost $15 but a tub of popcorn was $5, fewer people would go to movies because of high ticket prices. Ergo, high concession prices keep ticket prices low enough for people to buy them.
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  #22  
March 9th, 2012, 08:57 AM
plan4fate's Avatar I may bend, but not break
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I'd happily pay $15 for a movie I really want to see. In fact, I have since Imax tickets in NS are over that.

I don't like to pay $6 for a bag of popcorn that I won't eat after 15 minutes cause it's cold and gross and about $5 of it goes in the trash.
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  #23  
April 14th, 2012, 09:17 AM
*Dayna*'s Avatar Aussie Mama
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Movie food is outrageous. I only buy from there if my children are with me. It costs at least $60 for the three of us to go with popcorn, lollies and a drink.

I don't believe he should sue.
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