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Umm, no. I don't even get how anyone can see that and say "onos, they're exploiting a child for attention". Well, ALL commercials are for attention, that's a bit of a no brainer. Commercials aren't made so that you don't watch them. They kinda want you to watch them. They will, in fact, do whatever they deem necessary to achieve that goal.
I think all kinds of good lessons can come from a commercial like that, personally. He's happy about making the commercial. He seems rather proud of himself and I just can't see that as a bad thing. He willingly applied to do this commercial. He said he had fun doing it. Why try and take that away from the boy by saying Nike is just exploiting him? He's not an idiot.
Inspiration comes from all kinds of places and I really think we shouldn't try to devalue that.
How would you feel in this mother's position? I can tell you without a doubt I would be so **** proud of my child. There are grown adults who wouldn't put themselves in this kind of position, yet a child of only 12 mustered up the confidence to do it. Even though it was hard and now he has "haters" to deal with. That's pretty cool, if you ask me. He loves Nike and being able to do a Nike commercial alone seems to have put an ear to ear grin on his face. What's so wrong about that?
The boy even stated that those who are "hating" on the commercial and calling it an exploitation are simply motivating him even more. So, kudos to Nike, kudos to Nathan's mom and most importantly, kudos to Nathan.
Why people have to look for the bad in everything, I will never understand.
I think that childhood obesity could use a bit more "exploitation" as they call it. Too many kids are very over weight, it threatens the young generation of many countries. So a young man puts himself out there to say "hey, look! I can run, and so can you!"
I applaud the young man, and I hope it inspires him, and other kids to get off the couch and outside for some exercise.
*I very much enjoy the fact the only mention of Nike was at the very end. I hate the commercials that show 100 close ups of the shoe's brand. I'm not much of a girl though, don't really like shoes. LOL
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I think that childhood obesity could use a bit more "exploitation" as they call it. Too many kids are very over weight, it threatens the young generation of many countries. So a young man puts himself out there to say "hey, look! I can run, and so can you!"
I applaud the young man, and I hope it inspires him, and other kids to get off the couch and outside for some exercise.
Maybe not though...maybe kids will say, "hey! Look how 'big' he is and he's a star on TV!!"....