My eskie has a "self cleaning coat," and she's (as you can guess by the eskimo name) a northern breed, so we don't bathe her very often... just if she rolls in something in the yard!

The golden though, she sometimes needs a bath (also not very often), but because of her very sensitive skin, the only things we can use are aveeno, dove body wash, or baby shampoo. We've tried food after food, and shampoo after shampoo, but so far that's the best we've found. We get the hypoallergenic versions of those shampoos (no perfumes or dyes) because I also use them on me and Ben for our excema. They don't stink, but they don't smell all frilly or anything like that either.