As if we women don’t face enough issues in motherhood and life, one that often comes up is the issue of confidence and self esteem. The old stories always come up…
“I don’t know how to run a business…”
“I’ve never sold products before…”
“What if my clients/customers find out that I’m new?”
“What if this business doesn’t work?”
“What if I’m not good enough?”
There are plenty of business materials out there to teach your how to market, sell, and build a business. There aren’t too many to teach you how to be confident in yourself while doing it. Without confidence, you won’t be able to make decisions… You’ll question everything you do… You won’t always put your best foot forward… You’ll be too afraid to put yourself out there… Your results and your business will suffer.
How can you prevent that from happening? By following these 3 steps to confidence in business!
1. Stop trying to look the way you’re “supposed to.” It’s hard to be confident in yourself when you’re not being yourself. Stop worrying about your company looking bigger or smaller than you are, using the right corporate lingo, making sure that the appropriate buzzwords are in the right places, etc. Be yourself, let your words flow without worrying who might think you’re too small/big/unprofessional/whatever. When people don’t burn you at the stake for doing it, like we all fear they will, you’ll have a lot more confidence in yourself.
2. Get results quickly. This might sound obvious, but try to get some money flowing as quickly as possible. Get some quick wins. Your first job after building your product and figuring out your target market should be to get out there and sell it to someone. Don’t worry about websites and business cards and all of that so much in the beginning… I would say don’t even worry about incorporation and business licensing and whatnot. If you need a license to provide your product or service to anyone lawfully, get it. If not, worry about paying for your other legalities and technicalities out of your profits – not your pocket. The sooner you get a client handing you money for what you have to offer, the more confident you’ll be that people are willing to pay for what you have!
3. Share your knowledge. If you’ve developed a product or service in your niche, you likely have a bit if information that would be helpful to people seeking your products. Share it! Blog about it, write articles, tweet, answer questions in forums… Share your expert knowledge. People will appreciate your responses, and that appreciation will give you confidence! Nothing is a better self-esteem booster than someone saying “thanks so much for your advice… I really don’t know what I would have done without you!”
What do you think, mompreneurs? What are your barriers to confidence? How have you overcome them?