Tag Archives branding

Branding Makes a Difference

As moms, we’re all familiar with formula company samples. Whether you formula feed or breastfeed, we all received them – those little promotional packages that encourage us to choose their brand. I’d like to talk a bit today about how branding makes these companies so successful. You see, formula is a highly regulated industry. The…

What is a brand?

So we’ve talked a lot over the last little while about branding and how to do it… But what is it? What does it mean to your business? Is it really something you can do? Is it something you should do? Well let’s start with a basic definition of a brand. Not the “corporate” definition…