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  #1  
June 28th, 2008, 11:37 AM
SweetSimpleThings's Avatar Platinum Supermommy
Join Date: Feb 2007
Location: B.C., Canada
Posts: 7,832
The "leaked" JC Penney ad got me thinking about this.

Is there a line over which certain kinds of advertising are no longer ethical or fair?

I'm thinking about things like viral or buzz marketing: hiring "buzz" people to go hang out in bars and around town, talking about how great a certain product is as though they are just a regular person sharing handy information; or "accidentally" leaked commercials that get picked up on the internet and race around the world; or people who are employees of a company being on certain forums with a fake identity talking about a certain product.

Do companies have the right, as businesses in a free country, to get their message out any way they can ... or should the "advertising" be limited to specific, definable venues (like a commercial on TV or an ad in a newspaper).

*edited for spelling
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  #2  
June 28th, 2008, 03:16 PM
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Join Date: Mar 2005
Posts: 6,149
I think any kind of advertising is just fine. The car you drive is an advertisement and you don't even have to say anything. If you wear brand name clothes, you're a walking ad for whatever label you are wearing.

I do think they should be limited somewhat like no beer ads on Sesame Street and obvious things like that. But if they want to hire Joe Schmoe to stand in a bar and talk up an item...that's their dollar. We all do it every day...or every other day. I might say to my friend "Huggies diapers never leaked once, but Luvs leaked all the time". I don't get paid, but that's pretty much my "ad" for Huggies. My friend may go buy Huggies instead of Luvs because of my experience. Same thing IMO.
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  #3  
June 28th, 2008, 03:59 PM
Gina1978's Avatar Platinum Supermommy
Join Date: Jul 2006
Location: Mallorca (Spain)
Posts: 8,652
Actually,your ads in the US are pretty low key compared to ours.Look what ads we get here (all through the day):

Durex easy on

Megamix of our ads

Oh,and take a look at one of our music videos..this guy was admired by TONS of kids! (not suitable for children!!)
Yo no quiero enamorarme

Great eh??
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  #4  
June 29th, 2008, 02:52 PM
$pryNinja's Avatar Zef Fre$ Mom
Join Date: Jun 2007
Location: Ontario Canada
Posts: 5,557
I think advertising is just another way to manipulate the masses. Its doesn't surprise me that they would take these extra steps to persuade people towards one product or another. I don't think it really matters if they do put a restriction on advertising, it would probably still happen. For example, look how many people still download movies knowing that it's illegal.
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  #5  
June 30th, 2008, 05:22 AM
KarateMom's Avatar Mega Super Mommy
Join Date: Nov 2004
Posts: 3,292
Quote:
Actually,your ads in the US are pretty low key compared to ours.Look what ads we get here (all through the day):

Durex easy on

Megamix of our ads

Oh,and take a look at one of our music videos..this guy was admired by TONS of kids! (not suitable for children!!)
Yo no quiero enamorarme

Great eh?? [/b]
Whoah. I think that if we lived in Spain, we wouldn't be watching any T.V.!!

Regarding the OP, I don't really see anything wrong with hiring "buzz" people to talk about their product in bars or online or whatever...
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  #6  
June 30th, 2008, 07:13 AM
Just Nana's Avatar Platinum Supermommy
Join Date: Jun 2007
Location: keenesburg colo
Posts: 15,461
Dang Gina thats on tv holy cow.

I truly dont have a prob with the hiring of buzz people either.
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  #7  
July 2nd, 2008, 08:08 PM
SweetSimpleThings's Avatar Platinum Supermommy
Join Date: Feb 2007
Location: B.C., Canada
Posts: 7,832
Wow, I'm surprised it doesn't bother people! If I'd been having a chat with some dude in a bar about his new car and how great it was, and found out later that he was an employee of an ad agency being paid to talk about the car as though it was really his, and to have emotions and excitement, etc. about the car as though he really felt that way, I'd be pissed!

When an ad is in a magazine or on TV, we *know* it's an ad. Our brains say "hey, this is something designed to sell me something." That system is totally offline in a situation where you are basically using your basic human instinct towards trusting a friendly person in what you think is a genuine person-to-person exchange.

Ah well, to each their own... for me, this crosses the line of ethical corporate behaviour. (There's an oxymoron for ya!)
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  #8  
July 2nd, 2008, 09:43 PM
$pryNinja's Avatar Zef Fre$ Mom
Join Date: Jun 2007
Location: Ontario Canada
Posts: 5,557
Quote:
When an ad is in a magazine or on TV, we *know* it's an ad. Our brains say "hey, this is something designed to sell me something." That system is totally offline in a situation where you are basically using your basic human instinct towards trusting a friendly person in what you think is a genuine person-to-person exchange.

Ah well, to each their own... for me, this crosses the line of ethical corporate behaviour. (There's an oxymoron for ya!)[/b]
ITA and see where you're coming from. If it happened to me I would feel angry as well. Things like this confirm for me that consumerism is unhealthy.
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