A new ad campaign launched by a breastfeeding advocacy group in Marin County, California is getting attention. A report on NBC’s Bay Area affiliate reports about this new head-turning ad campaign.
o encourage women to breastfeed in public, the Marin Breastfeeding Coalition will be placing life-size cut outs of women breastfeeding their babies all over the Marin County area. The campaign hopes to promote the acceptance of breastfeeding in public.
Each breastfeeding mom cut-out holds a card which reads “When breastfeeding is accepted, it won’t be noticed.”
The Marin Breastfeeding Coalition is hoping that everyone who stops and looks at the breastfeeding cut-outs will ask themselves why they felt the need to take a second look at the breastfeeding mother in the first place.
The group is trying to create awareness that not only is breastfeeding in public protected by the law, but that breastfeeding in public is completely acceptable.